The furnishing of one’s outdoor spaces is essential to create continuity with the style chosen for the indoor; be it a private home, an exclusive villa, a spa or a public space. Outdoor furniture must certainly be practical, functional and resistant over time. In addition to the practical aspect, the eye also wants its part. For those who want to have a glamorous and trendy furniture, the choice of outdoor furniture is Varaschin Outdoor Therapy.
Varaschin offers fascinating outdoor furniture for its sinuous lines, intense colors and innovative design. Every detail is studied in detail and made with materials resistant to external agents.
Varaschin Outdoor Therapyit means high quality of products and materials; a seductive and original line that distinguishes the Venetian company for its class and originality.
Let’s find out in the interview with Varaschin the latest trends for a sophisticated outdoor 2017/18
Three words to define your identity?
Innovative, international and qualified.
What factors do you focus on to obtain a design furniture that pays attention to quality, details and final price?
- We focus a lot on the research of raw materials and the development of innovative materials and fabrics, capable of performing and resisting at their best in outdoor environments.
- We collaborate with qualified designers of national and international fame.
- We work on perceived quality without wasting resources where the market does not require.
- We are attentive to market needs, we try to anticipate them and always offer satisfactory answers
What are the leading products of your collections and the best-selling ones?
The best-selling collections are also the flagship of our production: the Babylon, Cricket and Tibdabo families are representatives of the weaving technique which is the artisan tradition that has always distinguished and identified our production. The FSC Barcode certified teak family is also very popular, thanks to the high degree of customization that allows the modular product, ideal for every type of need.
What is the project / collaboration you have recently followed that you are proud of?
There are several: we have been reconfirmed as official partners for furnishings by the Hard Rock Hotel hotel chain , both in Ibiza and Tenerife.Of particular importance is the collaboration with Holland America Line for the supply of outdoor furniture resistant to saline fog and intended for the cruise ship ms Koningsdam . On the national territory we have contributed to the realization of the terrace-restaurant Grand Hotel Mazzarò Sea Palace in Taormina and the spa of the Mirtillo Rosso Family Hotel in Valsesia.
Public or private spaces; which types of customers demand your products the most?
Most of our customers come from the hospitality sector. They are therefore owners of accommodation, wellness and restaurants, architects or exterior designers who are involved in developing large-scale projects in the contract sector with a focus on the outdoors.
What are the fundamental characteristics that outdoor furnishing accessories must have? And which ones that distinguish you?
Outdoor furniture cannot be improvised: constant research and study are required for the creation of specific technologies that allow them to last over time and to resist the most aggressive atmospheric agents, such as light, water and salt spray.
In addition to this, it is necessary to maintain high ergonomic standards: outdoor furniture must have nothing to envy to indoor ones and outdoor spaces are nothing more than the natural extension of indoor ones and, as such, must offer the same standards. of comfort. Furthermore, the eye also wants its part, so the aesthetic component and stylistic research play a fundamental role in the development and realization of the furnishings. The difficulty lies in maintaining a perfect balance between technical characteristics, functionality and design and it is precisely this ability that distinguishes Varaschin Outdoor Therapy: we guarantee beautiful, durable and comfortable furnishings without any of these characteristics overriding the other.